User Experience Experts for the Cannabis Industry
Heart of Grass helps you grow bigger profits through user-friendly design and ethical persuasion.
Our user experience (UX) experts focus on quickly improving what you have now,
saving your business significant time, money and effort.
Our Services Include:
- Expert Website Evaluations
Our experts will review your website for common usability issues and provide a prioritized "fix list" for your team. - Customer Interviews & Usability Testing
We test websites and facilitate conversations—using real consumers—to find pain points and opportunities. - Employee Experience Projects
In collaboration with your team, we'll help you find unique ways to retain staff, cut costs and improve efficiency. - Design Planning
We provide UX support & ad hoc feedback if you're planning a new website, campaign or in-person experience.
Spark new ideas. Uncover critical issues. Elevate your brand.
Set up a free, down-to-earth conversation with our founder today.
Heart of Grass is a cannabis-focused consumer research and UX agency founded by Trista Rowan.
For the past 20 years, Trista has led consumer research and user experience (UX) design projects for US Bank, USAA, Amazon, Intel, Nationwide Insurance, the US Department of Veteran Services and many other organizations. She loves helping brands meet—and exceed—their goals through user-friendly design and ethical persuasion.
Additional research & evaluation services:
Early-stage web design or redesign planning:
- Customer/prospect focus groups
- Usability and prototype testing
- Surveys
- Expert website and product evaluations
- Custom insight reports (by a human analyst, not AI)
- Creative - Ideation Workshops
- Information architecture + organization (for web + store)
- Content strategy and writing