Heart of Grass UX
Growing Profits through High-Quality Research & Insights
Heart of Grass helps cannabis businesses grow deeper roots—and bigger profits—by uncovering fascinating customer data and insights beneath the surface.
While analytics and POS data is critical to any organization, our deep, qualitative research gives you a more holistic picture of your customers and prospects. Methods like customer interviews and focus groups help your team better understand the needs of different kinds of cannabis consumers—including canna-curious folks—plus, spark unique ideas that will set your brand apart.
Hear from a wide variety of cannabis consumers—in their own voices—to spark ideas, differentiate your brand and increase sales.
Budtender interviews & workshops
Find novel ways to retain staff and refine operations, saving money, time and effort.
Expert evaluations of cannabis websites, software or other products
Create digital experiences that are more user-friendly, have improved SEO and are more likely to generate revenue.
Looking for in-depth customer feedback—or—unique ways to attract and retain customers?
Contact us to set up a free, down-to-earth conversation with our founder.
Heart of Grass is a cannabis-focused consumer research and UX agency founded by Trista Rowan.
For the past 20 years, Trista has led B2C and B2B research and human-centered design projects for US Bank, USAA, Amazon, Intel, Nationwide Insurance, the US Department of Veteran Services and many other organizations. She loves helping teams achieve their business goals by finding ways to delight customers.
Trista is also an artist, musician, dog mom and long-time cannabis enthusiast/advocate from Minnesota.
Additional research & evaluation services:
Early-stage web design or redesign planning:
- Focus groups
- Usability and prototype testing
- Surveys
- Expert website and product evaluations
- Custom insight reports (by a human analyst, not AI)
- Creative - Ideation Workshops
- Information architecture + organization (for web + store)
- Content strategy and writing